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Enterprise Poultry ERP

Cycle 2411Day 28Grow-out

The operating systemfor poultry business.

Production, health, feed, inventory and finance in one real-time system — across every house, hatchery and mill. Anomalies surface before they cost you a cycle.

  • No credit card
  • Live in 30 days
  • SOC 2 Type II
  • Production
  • Hatchery
  • Health
  • Feed Mill
  • Inventory
  • Finance
The Aviary workspace for Meridian Poultry, showing the operations overview: live metrics from the Production, Health, Feed Mill, Inventory and Finance modules on one screen, with a feed conversion ratio trend, active flocks by house, mortality by house, and a live activity feed.
Meridian Poultry

Operations overview

Live
Production
FCR
1.510.04
vs. 1.58 target
Health
Mortality
2.0%0.3
cumulative, cycle
Feed Mill
Cost / tonne
₹31,4802.1%
finisher, delivered
Inventory
Days cover
4.21.2
3 SKUs below reorder
Finance
Revenue MTD
₹3.55 Cr
10 open invoices

FCR vs target

Production

Active flocks

4 of 42
Active flocks by house, showing age, bird count, feed conversion ratio, seven-day trend and status.
FlockAgeFCRStatus
BR-2415House 02
12d1.41
On track
BR-2411House 03
28d1.54
On track
BR-2412House 07
24d1.61
Watch
BR-2408House 14
31d1.72
Mortality breach

Activity

Today
  • Health: House 14. +0.4% vs cohort · 18 birds above expected. 06:12.
  • Environment: Heat advisory · 41°C. Ventilation raised to stage 4 across 6 houses. 06:40.
  • Feed Mill: Batch BF-03 dispatched. 60t finisher · intake holding at 132 g/bird/day. 06:58.
  • Health: IBD schedule complete. 24,180 birds · House 03 · no adverse events. 07:04.
  • Finance: ₹14.8 L. SO-9142 · 12.2 t at ₹121/kg · Metro Retail. 07:15.

Mortality by house

18 houses
birds managed annually312M birds managed annually. Aggregate across all production tenants, trailing 12 months.
houses connected18,400 houses connected. Active houses reporting at least one entry in the last 30 days.
avg. FCR improvement0.11 avg. FCR improvement. Across 1,240 broiler cycles, 2024 cohort, versus pre-deployment baseline.
platform uptime99.98% platform uptime. Trailing 12-month rolling average, all regions.

Trusted by producers running 200M+ birds annually

  • MERIDIANMeridian Poultry — 42 houses · 3 hatcheries
  • AVIORAAviora Foods — 128 houses · 6 hatcheries
  • NORTHFIELDNorthfield Protein — 310 houses · 11 hatcheries
  • CYGNETCygnet Agri — 64 houses · 2 hatcheries
  • HALVARDHalvard Farms Group — 196 houses · 8 hatcheries
  • KESTRELKestrel Foods — 88 houses · 4 hatcheries
Business impact

The number your board actually asks about.

Feed is roughly 70% of the cost of producing a broiler. Every tenth of a point of FCR is money — which is why we measure ourselves against it, in public, with the methodology attached.

Feed conversion ratio, 24 cycles

Meridian Poultry · broiler · lower is better

1.551.601.651.701.7514812162024Aviary deployed
Baseline1.71
Now1.59
Improvement−0.12
average FCR improvementFeed is ~70% of the cost of a broiler. At 312M birds, 0.11 is the entire business case.0.11 average FCR improvement. Feed is ~70% of the cost of a broiler. At 312M birds, 0.11 is the entire business case. 1,240 broiler cycles, 2024 cohort, vs. pre-deployment baseline.
saved per manager, per weekReconciliation that used to be four spreadsheets and a WhatsApp thread.6.2 hrs saved per manager, per week. Reconciliation that used to be four spreadsheets and a WhatsApp thread. Self-reported time study, 84 farm managers, 90 days post-rollout.
faster cycle closePlacement-to-settlement, with costing that reconciles on day one.31% faster cycle close. Placement-to-settlement, with costing that reconciles on day one. Median close time, 2024 cohort vs. prior system.
mortality reductionThreshold alerts reach a supervisor while the intervention still works.2.4% mortality reduction. Threshold alerts reach a supervisor while the intervention still works. Cohort-adjusted, 1,240 cycles, vs. pre-deployment baseline.
The platform

Built for the way poultry actually runs.

Not a generic ERP with a poultry skin. Every module below exists because an operator told us what breaks at 6am in a shed with no signal.

Anomalies find you

Thresholds run against every house, every cycle, continuously. When house 14 drifts from its cohort, the supervisor knows while the intervention still works — not at the post-mortem.

Works with no signal

Entries queue on the device and reconcile when the shed gets a bar. Poultry houses are metal buildings in rural areas — an app that needs connectivity is an app that doesn't get used.

Placement to dispatch

Every bird traces to a batch, a feed lot, a medication record, and a buyer. One ledger, no reconciliation.

Audit-ready by default

Compliance reports generate from the same records your team already files. Nothing to assemble the week before an audit.

Permissions that fit

A supervisor sees their houses. A CFO sees the ledger. Nobody sees what they shouldn't, and every change is attributed.

Fits your stack

Tally, SAP, Excel, WhatsApp, and a documented API. Your data leaves as easily as it arrives — one click, full export.

ERP modules

Twelve modules. One system.

Not twelve products with a shared login. Every module below writes to the same ledger, so a feed batch in the mill lands in the flock's cost per bird without anyone re-keying it.

Meridian Poultry12 modules · one system

Broiler

Placement to dispatch, with FCR under control.

Active flocks
16
5 farms
Avg FCR
1.510.04
Mortality
2.0%0.3
Avg live wt
1.24 kg
cycle day 28

Active flocks

4 of 16
Active broiler flocks by house, with age, bird count, feed conversion ratio and status.
FlockAgeFCRStatus
BR-2415House 02
12d1.41
On track
BR-2411House 03
28d1.54
On track
BR-2412House 07
24d1.61
Watch
BR-2408House 14
31d1.72
Mortality breach
Daily operations

One cycle, end to end.

Forty-five days from placement to settlement. Every figure below traces back to something a supervisor typed on a phone in a shed — nothing is re-keyed, and nothing is assembled at month-end.

Cycle 2411 · BR-2415 · House 02Placement to settlement · 45 days

Placement

Day 0The cycle opens and every downstream target is set from it.

Recorded

Hatchery + farm manager
Chicks placed
25,600
Source flock
BD-41 · hatch ST-2209
House
House 02 · Farm 01
Placement weight
42 g avg

System computes

Broiler
Cycle opened
ledger + cost centreBR-2415
FCR target
from breed standard1.58
Harvest window
Day 38–42

25,600 becomes the denominator of every mortality and FCR figure for the next six weeks.

Aviary Intelligence

Ask your operation a question.

It reads the same ledger your team does — every flock, every batch, every invoice. Which is why it answers with a number and a source, not an opinion.

Aviary IntelligenceReading Cycle 2411 · live

Why is FCR slipping in House 07?

Feed intake rose 4% over the last six days while daily gain stayed flat — the birds are eating more per kilo of weight, not growing slower.

  • Intake up to 138 g/bird/day from 132 g on day 18.
  • Daily gain flat at 66 g/bird — no corresponding growth.
  • Three heat-advisory days since day 19; House 07 ran 2.4°C above the cohort at night.
  • Feed batch BF-03 assayed within spec — the feed is not the cause.
Read from
BroilerHouse 07 FCR1.61
Feed MillIntake138 g/day
BroilerDaily gain66 g
HealthNight temp+2.4°C

Night ventilation in House 07 is holding 2.4°C above cohort. Raising it to stage 4 recovered intake efficiency in House 03 within four days of the same pattern.

Open House 07 environment
Field operations

The shed has no signal. The app doesn't care.

Your supervisor records mortality at 06:00 inside a metal building in a village. Everything below works there — and syncs when they walk out.

Works with no signal

Entries are written locally and queued. The supervisor never waits for a bar of reception, and nothing is retyped later.

3 entries queued · syncs 14:20

QR at the weighbridge

Crates are scanned at catch and again at dispatch. The invoice cannot disagree with the count, because nobody typed the count.

1,247 crates · SO-9142

Alerts that reach a person

A threshold breach pages the ops head, not a dashboard nobody has open at 06:12.

House 14 · 12s to escalation

Proof of delivery, with location

Signature and GPS captured at the buyer's gate, attached to the settlement before the driver leaves.

Captured · GPS locked
Offline · 3 queued · syncs 14:20
Daily entry · BR-2408House 14
Mortality
18birds
Feed
2,840kg
Avg weight
1.68kg
Save entry
MH-12 GK 4417
SO-9142 · Metro RetailCrate scan
Crates scanned1,247 / 1,250
Last crateCR-1247 · 18.4 kg
Integrations

It has to live with what you already run.

Nobody replaces their accounting system to buy a poultry ERP. Aviary posts into the books, the BI model and the group ledger you already have — and reads the weighbridge directly.

TA

Tally

Accounting
Connected

Vouchers, ledgers and GST filings stay in the books your CA already audits.

Data
Sales & purchase vouchers · ledger masters
Two-way
12 min ago
SP

SAP

Enterprise ERP
Connected

For integrators running SAP at group level, Aviary posts production and cost centres upward.

Data
Cost centres · GL postings · material docs
Out of Aviary
Nightly · 02:00
WA

WhatsApp

Messaging
Connected

Threshold alerts reach a supervisor where they already are, not in an inbox nobody opens.

Data
Alerts · daily summary · approvals
Out of Aviary
06:12 today
PB

Power BI

Analytics
Connected

A governed semantic model, so the board deck and the ERP cannot disagree about FCR.

Data
Cycles · cohorts · P&L facts
Out of Aviary
Hourly
XL

Excel

Files
Connected

Import a decade of historical cycles; export any table your team still wants in a sheet.

Data
Bulk import · scheduled export
Two-way
Yesterday
{}

REST API

Platform
3 keys active

Everything the UI can do, your systems can do. Keys are scoped per module and audited.

Data
Full read/write · webhooks
Two-way
Live
EM

Email

Messaging
Connected

Scheduled reports to the people who will never log in — the board, the bank, the auditor.

Data
Scheduled reports · invoices
Out of Aviary
07:00 today
SM

SMS

Messaging
Connected

The fallback that works on a feature phone in a village with no data.

Data
Critical alerts only
Out of Aviary
06:12 today
WB

Weighbridge

Hardware
2 bridges

Gross and tare read straight off the indicator, so the invoice cannot disagree with the scale.

Data
Gross / tare / net weights
Into Aviary
4 min ago
Security & access

Ten years of production history. One wrong permission.

Your ERP holds every cost, contract and margin you have. So the answer to “is it secure” is not a badge — it is the audit trail, and the matrix of who can touch what.

SOC 2 Type II

Report available

Audited over a 12-month window by a Big Four firm. Report and bridge letter go out under NDA during procurement — not after signature.

ISO 27001

Certified

Certificate 2024, annual surveillance audit. Statement of Applicability shared on request.

Encryption

AES-256 · TLS 1.3

At rest and in transit. Keys held in AWS KMS, rotated every 90 days. No customer data leaves the region it was created in.

Backup & recovery

RPO 5 min · RTO 1 hr

Point-in-time restore to any second in the last 35 days. Restore drills run quarterly, and the results are in the SOC 2 report.

Data residency

India · ap-south-1

Primary in Mumbai, replica in Hyderabad. EU and US regions available for group entities.

Your data, on exit

Full export, any time

Every table, as CSV or via the API, without asking us. No exit fee, no 90-day hostage clause. It is your production history.

Meridian PoultryAudit & access controlImmutable

Audit log

Today · 1,284 events
Audit log showing the time, actor, role, action and target of each recorded event.
TimeActorTarget
07:02:14
R. KulkarniOps head
PO-4824 · ₹31,20,000
06:58:03
SystemAutomation
6 houses · stage 4
06:41:57
S. IyerAccountant
Tally · 1,284 vouchers
06:12:09
A. DeshmukhSupervisor
House 14 · 18 birds
05:44:22
P. NairPlatform admin
2 users · Finance approver

Role permissions

5 roles · RBAC
Role permission matrix showing full access, view-only access, or no access for each capability across five roles.
CapabilityOwnerOps head
View flocks & productionFull accessFull access
Record daily entriesFull accessFull access
Approve purchase ordersFull accessFull access
Post to the ledgerFull accessNo access
Export dataFull accessFull access
Manage users & rolesFull accessNo access
Full accessView onlyNo access
Customer stories

Three operations. Three different problems.

None of them bought an ERP because they wanted software. Each had one number that was costing them money, and could only be seen six weeks late.

Meridian Poultry

42 houses · 3 hatcheriesContract broiler · single region
The problem
Mortality was reconciled at cycle close, six weeks after the fact. By the time a bad house showed up in a report, the birds were already sold.
What changed
Supervisors record at 06:00 on a phone with no signal. A cohort deviation now pages the ops head the same morning, and ventilation is raised before the second day of a heat wave.
1.651.54−0.11
Feed conversion ratio improved from 1.65 to 1.54, a change of −0.11. Mean FCR across 24 broiler cycles: 12 before deployment, 12 after. Same houses, same genetics, weather-normalised.

“We did not buy software to see prettier charts. We bought six weeks of lead time on a number that decides whether the cycle makes money.”

Operations head · 42 houses

Northfield Protein

310 houses · 11 hatcheriesIntegrated · breeder to processing
The problem
Eleven hatcheries and three feed mills each closed their own month. Group transfer pricing was a spreadsheet somebody rebuilt every quarter, and it never reconciled to the ledger.
What changed
Every facility posts to one ledger at the point of movement. Transfer pricing is applied when the batch moves, not reconstructed at month-end.
19 days4 days−15 days
Group close improved from 19 days to 4 days, a change of −15 days. Working days from period end to signed-off consolidated P&L, averaged over the last six closes versus the six before.

“The close used to be an argument between eleven sites about whose number was right. Now it is a report somebody reads.”

Group financial controller · 310 houses

Cygnet Agri

64 houses · 2 hatcheriesLayer · regional, 64 houses
The problem
Medication and vaccine stock lived in a register in the store. Nobody knew a line had run out until a schedule was already missed, and expired doses were written off at count.
What changed
Consumption is deducted the moment a supervisor records the entry. Reorder points are per-SKU per-store, and the indent raises itself.
9 / year0−9
Missed vaccination windows improved from 9 / year to 0, a change of −9. Scheduled doses not administered within the protocol window, counted from the health module. Trailing 12 months versus the prior 12.

“A missed IBD window costs more than the year's licence. We have not missed one since the stock stopped living in a notebook.”

Farm manager · 64 houses
Pricing

Licensed per house. Not per seat.

Every supervisor must record every day or the data is worthless — so charging per user would price against the thing that makes this work. You pay for houses; users are unlimited.

Grow

Single-site broiler or layer, up to 30 houses.

₹12,000per house / month
Billed annually. Minimum 10 houses.
  • Broiler, Layer, Health, Inventory
  • Mobile app, offline capture
  • Standard reports & exports
  • Tally and Excel integration
  • Email support · next business day
Book a demo

Operate

Most producers

Multi-site producers running their own mill or hatchery.

₹9,500per house / month
Billed annually. Mill and hatchery licensed per facility.
  • Everything in Grow
  • Feed Mill, Hatchery, Breeder
  • Purchase, Sales, CRM, HRMS
  • Finance & costing to the bird
  • Aviary Intelligence
  • WhatsApp, SMS, weighbridge, API
  • Priority support · 4-hour response
Book a demo

Integrated

Group operations, contract networks, processing.

Customby facility & entity
Volume tiers above 200 houses. Annual or 3-year.
  • Everything in Operate
  • Multi-entity, transfer pricing
  • Contract grower network
  • SAP & Power BI integration
  • SSO, SCIM, custom RBAC
  • Data residency of your choice
  • Named CSM · 1-hour SLA
Talk to sales

ROI on feed alone

Conservative model
42
10320+
Birds per year
42 houses × 24,000 birds × 5.5 cycles
5.54 M
Feed saved
2.4 kg live wt × 0.11 FCR × 60% attributed
878 t
Feed cost avoided
at ₹31.48/kg finished feed
₹2.76 Cr
Aviary licence
42 × ₹9,500 × 12 months · Operate
−₹47.9 L
Net, year one₹2.29 Cr
Return4.8×Payback9 weeks

Feed only — labour, mortality recovery and dispatch shrinkage are real and excluded. The measured FCR gain is 0.11 across 1,240 broiler cycles (2024 cohort, versus each operation’s own pre-deployment baseline); we credit 60% of it here, because the rest is agronomy and management you would plausibly have improved anyway.

  • Unlimited users — never per seat
  • Implementation and migration included
  • Full data export, any time, no exit fee
  • SOC 2 Type II, ISO 27001, 99.98% uptime
Before you ask

The questions that actually stall this decision.

Not “is there a free trial”. These are the eight that come up in every procurement review, answered the way we answer them on the call.

Next step

Forty-five minutes, with your numbers in it.

Not a slide deck. We load your house count and model before the call, and spend the time on whether this actually fits your operation.

01

Your operation, on screen

Send your house count and model beforehand. We load it, so you are looking at your numbers rather than Meridian's.

02

The awkward part first

Migration of your history, your Tally setup, and the two things we do not do well. If there is a reason this won't work, 45 minutes is cheaper than month three.

03

What you leave with

A written implementation plan, a fixed per-house price, and the SOC 2 report under NDA. No follow-up required to get any of them.

Book the 45 minutesExplore the platform first

Typically within three working days · no credit card · live in 30 days